Business Development Manager – Bulgaria

Business Development Manager – Bulgaria 

Role Overview 

As the Business Development Manager, you will be responsible for driving ELKO’s expansion into the Bulgarian market. This is a high-impact role focused on identifying new business avenues, securing strategic partnerships, and scaling our presence from an initial €3-4 million portfolio to €15 million within three years. You will act as the primary link between our Romanian headquarters and the Bulgarian retail ecosystem. 

• New Business Acquisition: Actively identify and target potential clients and partners across Bulgaria to build a robust sales pipeline. 
• Relationship Management: Proactively maintain and grow relationships with existing clients through regular meetings to identify their needs and provide timely feedback. 
• Market & Competitive Intelligence: Collect and analyze information on Bulgarian market trends, key products, and competitor movements—specifically signaling issues regarding product placement, range, or pricing. 
• Sales & Inventory Oversight: Monitor sales performance against available stock levels at partner locations and provide critical feedback to both partners and internal teams. 
• Strategic Negotiations: Lead high-level commercial negotiations and finalize contracts with key strategic partners.
• Marketing Activation: Propose and participate in the implementation of in-store marketing campaigns; supervise their execution and provide feedback on their overall effect. 
• Digital Strategy Support: Help define and monitor online marketing campaigns, providing recommendations to modify, continue, or stop initiatives based on real-time results.  
• Cross-Functional Synergy: Work closely with Romanian-based marketing, logistics, and finance teams to ensure seamless execution of Bulgarian market strategies. 

You will be joining a forward-thinking, international organization during a critical phase of regional growth. This role offers high visibility and the opportunity to build the next generation of consumer electronics infrastructure in one of Europe’s most dynamic markets. 

• Experience: 3–4 years of proven success in business development or sales management within the consumer electronics or retail sector. 

• Communication: Exceptional negotiation and presentation skills, with the ability to influence internal and external stakeholders. 

• Analytical Skills: Strong ability to interpret market data, identify trends, and formulate actionable sales strategies. 

• Languages: Native-level Bulgarian is essential; professional proficiency in English is required for coordination with the Romanian office. 

• Mobility: Flexibility to travel across Bulgaria and frequently visit the HQ in Romania. 

• Mindset: An independent, “hunter” mentality with high initiative and ownership of results.